Fashion label Jockey launched its ‘Hot City Cool Down’ campaign to celebrate the company’s “staycool” line of innovative men and women’s underwear. The range has been designed to regulate skin temperature, which will allow the wearer to remain cool and comfortable in hot conditions.
Professional American Football Quarterback and spokesperson for Jockey, Tim Tebow, was on hand to co-present the special events, which transformed an outdoor pavilion at Orlando Premium Outlets in Florida into a fashion show that for 300 guests.
Models strutted the catwalk area showing off the staycool Jockey underwear range, whilst the show was streamed live on Jockey’s Facebook page. At the end of the spectacle, guests were treated to a huge staycool product giveaway from Jockey and free ice cream as part of the ‘Hot City Cool Down’ drive.
A second show in Orlando had been planned, but weather conditions forced the cancellation of the event, so instead, fans were invited to join Tim Tebow at the Jockey Outlet store where the Football star posed for photos.
A spokesperson for Jockey said, “We are excited to kick off Jockey’s ‘Hot City Cool Down’ campaign to celebrate our staycool collection and help America keep cool this summer. It was wonderful giving the state of Florida a very cool opportunity to meet with Tim Tebow today.”
The staycool range of men’s Jockey underwear uses an Outlast technology treatment, which incorporates phase change materials that absorb, store and release excess heat, which helps to maintain optimal external body temperature. The technology treatment is actually printed on to the fabric, which creates an invisible microclimate between the underwear and the skin to regulate the temperature.
Jockey are one of the leading manufacturers and designers of men’s underwear and they often use the most up to date technologies to make their products stand out from the rest.